This hasn’t happened in awhile. Uber just slashed its cost in 48 of its US markets. The last time it started giving such big discounts was half a year ago, at the start of summer.
The discounts will apply to the newer cities that didn’t seen the boon of the first round of cuts (sorry San Francisco – you’re already a beneficiary!). Miami, Tucson, Baltimore, Dallas, and many places are the new recipients. The percentage of the price cut varies depending on market.
This time, Uber is so confident that the cuts will result in more rides taken, and therefore more money for drivers, that it’s guaranteeing driver earnings.
Here’s how: It analyzed company data to determine average driver earnings in each city during slow, normal, and busy times of the day (pre price cuts). That number varies across the country, as you might imagine. If a driver makes its app…
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